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52 Aces

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memory

The Story Doesn’t Matter

Ace Eddleman

Typewriter with the words "Once upon a time..." on it

Studying memory has changed my life.

It’s also opened my eyes to some common illusions we all weave for ourselves (and I include myself in that statement!), particularly when it comes to the concept of a “life story.”

[Read more…] about The Story Doesn’t Matter

The Value of Information

Ace Eddleman

Unless you’ve been living under a rock for the last 20 years, you’ve no doubt heard all about the benefits of living in “The Information Age.” It’s framed as a wondrous, liberating time to be alive, when there are no restrictions on what you can discover or create.

While I don’t think this is exactly wrong, I do think that there are some serious misconceptions about how much information itself is worth.

[Read more…] about The Value of Information

How to Use a Brain

Ace Eddleman

How to Use a Brain

A friend of mine and I recently had a conversation about the accumulation of knowledge and the limits of human information processing. He asked me whether my reading and research habits (which I’ll admit are a bit maniacal) were an example of cognitive overload that would lead to a bias against action.

[Read more…] about How to Use a Brain

The Illusions of Memory

Ace Eddleman

Let’s do a little exercise. At this very moment, I want you to stop doing anything else you’re trying to do aside from reading this article. Stop checking your phone, close other windows, turn off any music or podcasts you’re listening to and just focus on this.

It’s tough to do sometimes, but I promise you it will be worth it.

[Read more…] about The Illusions of Memory

Stop Using Business Cards

Ace Eddleman

Printing up business cards is one of those things that has become so common that it is often viewed as a requirement for any aspiring capitalist.

Networking book authors stress the importance of getting a business card in every person’s hand, and not having them for an event is seen as the ultimate business sin.

[Read more…] about Stop Using Business Cards
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